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商务英语阅读
课程代码: 05439 购买人数: 253 云芳 讲师
商务英语阅读
¥ 350.00
¥798.00
有效期 730天
简介
全程班 精讲班 串讲班
总题目数
459题
精讲视频
136个
精讲课时
1164分钟
章节练习
319题
模考题数
140题
模考套数
2套
串讲视频
0个
串讲课时
0分钟
串讲押题
0题
课程介绍 免费试学
课程介绍
1.课程的性质定位,学习内容 免费试学
2.课程的学习的重难点及学习建议 免费试学
第一章 Advertising 广告
Text A
1.definition of advertising广告定义
2.types of ad and media 广告分类及媒介
3.Considerations in Choosing Media 选择广告媒介的考虑因素 (1)
Fast reading passage one
1.Fast reading passage one
第二章 Money 货币
Text A
1.Definition of Money货币定义
2.Functions of Money货币功能
TextB&fast reading-passage TWO
1.Different kinds of money钱的各种形式及cashless society电子货币时代
2.Inflation and deflation通胀和紧缩
3.商务短语及句子翻译
第三章 Foreign investment in China 外商投资中国
Text A
1.Three categories for foreign invested enterprises (FIE)in China外商投资企业有三大类
2.How to enter business in China? 如何进入中国市场(1)
3.How to enter business in China? 如何进入中国市场(2)
Text B
1.Case study KFC China’s recipe for successKFC在中国成功的秘诀
2.商务短语及句子翻译
第四章 Marketing and selling营销与销售
Text A
1.Why and how to sell and market into China?如何把产品推广及销售给中国企业
2.How Chinese Companies Want to Be Approached?中国公司喜欢被联系的方式?
Text B
1.What western suppliers should communicate to Chinese Customers?传达什么信息?(1)
2.What western suppliers should communicate to Chinese Customers?传达什么信息?(2)
3.商务短语及句子翻译
第五章 JOB 就业与招聘
Text A
1.introduction of job search引入
2.Process of job search找工作步骤
Text B
1.Recruitment 招聘
第六章 Protecting against economic loss规避经济损失
Text A
1.definition of insurance保险定义(1)
2.definition of insurance保险定义(2)
3.How to calculate the cost for insurance company?如何计算成本?
4.Concepts related to insurance保险相关概念
第七章 Management管理
Text A
1.Text A
Text B
1.Text B
Unit 8 Accounting and Finance
Text A
1.definition of accounting
2.two types of accounting
3.Finance basic concepts
Text B
1.商务短语及句子翻译
unit9 stocks and bonds
Text A
1.concepts related to stocks
2.concepts related to bonds
Text B
1.buying and selling securities
2.商务短语及句子翻译
unit 10 products
Text A
1.concepts related to products
2.types of products
Text B
1.packaging 包装
2.商务短语及句子翻译
reading skill 1
阅读技巧1
1.考试题型介绍及注意事项
2.深度阅读与快速阅读及戒除不良阅读习惯
book3 unit1 pricing
Text A
1.concepts related to pricing定价相关概念
2.factors Affecting Pricing 1影响定价因素1
3.factors Affecting Pricing 1影响定价因素2
Text B
1.Government concerning pricing 政府价格管控
2.pricing goals定价目标
3.商务短语及句子翻译
Book 3 unit 2 culture
Text A
1.concepts related to culture
2.values and customs
Text B
1.cultural ethnocentricity
2.manners 礼仪以及商务短语及句子翻译
book 3 unit 3 marketing mix
Text A
1.concepts related to marketing mix
2.4P- Products, price
3.4p-promotion, placement
Text B
1.case study burger king
2.商务短语及句子翻译
book 3 unit 4 promotion
Text A
1.What is promotion?
2.mass selling
3.sales promotion
Text B
1.discounts
2.case study and translation
unit 5 salesperson
Text A
1.types of salesperson-order getters
2.order takers and support personnel
Text B
1.sales rep
2.商务短语及句子翻译
unit 6 logistics
Text A
1.what is logistics
2.eight trends in industries
Text B
1.importance of logistics
2.商务短语及句子翻译
unit 7 developing china's ales and distribution capabilities
Text A
1.introductionsales and distribution networks evolve
2.bottolenecks in logistics expansion+
3.distribution with China's characteristics
TextB
1.areas for improvement
2.exmaple and 商务短语及句子翻译
unit 8 international marketing
Text A
1.introduction of international marketing
2.what is international marketing
Text B
1.case study-parkerpen
2.商务短语及句子翻译
unit 9 international payment
Text A
1.Methods of payment in Foreign trade 国际贸易中的支付方式1
2.Methods of payment in Foreign trade 国际贸易中的支付方式2
Text B
1.American banking system1
2.American banking system2
3.inflation and 商务短语及句子翻译
unit 10
Text A
1.introduction of IPP
2.IPP enforcement
Text B
1.IP infringing punishment
2.IPP in China 与商务短语及句子翻译
英语阅读技巧(二)
英语阅读技巧
1.英语阅读技巧1
2.英语阅读技巧2
3.英语阅读技巧3
4.英语阅读技巧4
unit 1 book 4
Text A
1.concepts related to customer relations
Text B
1.case study and translation(1)
2.case study and translation(2)
unit 2 public relations
Text A
1.concepts related to pr
2.publicity
Text B
1.the power of social networking1
2.the power of social networking 2
3.translation of words and sentences
unit 3 Business Negotiation
Text A
1.concepts related to negotiation
2.advice on negotiation
Text B
1.negotiations, chinese style
2.Five main success factors to consider
3.translation of words and sentences
unit 4 Introduction to Companies
Text A
1.concepts related to companies1
2.concepts related to companies2
Text B
1.income statement
2.balance sheet
3.translation of words and sentences
unit 5 contracts
Text A
1.concepts related to contracts(1)
2.concepts related to contracts(2)
Text B
1.foreign exchange
2.translation of words and sentences
unit 6
Text A
1.introduction of multinationals
2.worries from the host country
Text B
1.EMMs
2.translation of words and sentences
unit 7 China's Multinationals
Text A
1.Introuction
2.Examples(1)
3.Examples(2)
4.Chinese plamts grow on U.S turf
5.translation of words and sentences 商务概念翻译
unit 8
Text A
1.concepts related to commerce
2.Why does E-commerce develop so quckly?(1)
3.Why does E-commerce develop so quckly?(2)
4.What is M-commerce
unit 9
Text A
1.Introduction
2.Functions of WTO
3.The root of WTO
4.The difference between GATT and WTO
unit 10
Text A
1.Introduction
2.International monetary Fund
3.商务概念翻译

《商务英语阅读》的宗旨是用英语传授经济贸易的基础理论和基础知识,对学生进行全面的、严格的经贸基础理论教育,经贸专业英语语言技能的培训,使学生既掌握经济贸易知识,又能用英语进行经贸工作,阅读有关信息和最新发展的报道。本课程紧扣经贸专业知识,以“必须、够用”为原则,介绍了国际经贸的一些做法、惯例与程序,传送现实有用的经济信息。文章涵盖的主题有:贸易知识、营销知识、管理知识、国际经融、会计业务、广告媒体、商务法律、国际投资、商务沟通、国际竞争等。本书内容丰富,选材实用,结构新颖,又突出技能培养,适合文秘、企业管

课程简介

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云芳

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